"connected CE" articles

As the 4K television market continues to grow, and pricing becomes more consumer-friendly, many wonder if now is the time to buy. In a recent article for the  Wall Street Journal , Parks Associates director of research,  Brett Sappington  says that while 4K is indeed growing, it’s better to wait to buy. In fact, Parks Associates research forecasts that 4K TVs will reach 80% adoption over the next 10-12 years. To enjoy the true benefits of 4K, three things need to...

Parks Associates' digital music report, Evolution of Digital Music on Connected Devices , finds that since 2011, the number of consumers in U.S. broadband households listening to streaming audio services has grown 130%. This rapid growth can be attributed to the expansion of connected CE devices such as such as A/V receivers, all-in-one home theater systems, wireless speakers, speaker docks, speaker bars, multiroom digital music systems. In this report, Parks Associates analysts...

Research released by Parks Associates this week shows that 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Additionally, 75% percent of Roku owners use Netflix, while 63% of Apple TV owners use it. This research will be a key aspect in Parks Associates' participation in the 2014 NAB Show, where the research firm is hosting two Disruptive Media Conference Sessions. Brett Sappington, Director of Research for Parks Associates,...

New research reports from Parks Associates take an in-depth look into the trends and technologies shaping the smart home, Internet of Things, video, and digital health landscapes. In five new reports released this week, the firm provides analysis, data, and forecasts into each market, finding that consumers are now more connected than ever. The research shows that 75% of U.S. homes have broadband, and over 80% of these households have a home network. Over 60% own connected...

Companies are waging platform wars on a variety of fronts: digital media and apps, social networking and messaging, commerce and advertising, payment and artificial intelligence. Each player is fighting hard because it knows each new product and feature, each device iteration and software upgrade, along with related content and service updates, are critical to the end user's experience. The richer the experience, the higher the value a company can earn from its loyalists. But how...

New Parks Associates consumer research shows that nearly half (47%) of video consumed on a TV set in the U.S. now comes from non-linear sources. Parks Associates analysts will explore the implications of this shifting video usage at the 2014 Disruptive Media Conference , part of the NAB Show taking place April 5-10 in Las Vegas. Parks Associates, alongside GSMA, Digital Media Wire, and the NAB Show, is a key partner for the Disruptive Media Conference, which is a two-day event...